"The concept of private treaties is very relevant to us in current scenario of business growth. Our growth and journey has been from a city based organization to regional organization to national presence. Rapid growth requires replicating the established success model from one place to number of places and regions. Effective use of communication can help to achieve this in a shorter time span. We are sure that, the availability of BCCL-Times Group’s media vehicles and their leadership in respective segments will prove to be growth enabler for our business."