The one-stop financial services shop, most respected for quality of its advice, personalised service and cutting-edge technology.
Company profile
The India Infoline Group, comprising the holding company, India Infoline Limited and its wholly owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity Research, Equities and Derivatives Trading, Commodities Trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed Deposits, Gol bonds and other small savings instruments to loan products and investment banking. India Infoline also owns and manages the websites www.indiainfoline.com and www.5paisa.com.
The company has a network of 758 business locations (branches and sub-brokers) spread across 346 cities and towns. It has more than 800,000 customers.
Challenges faced by India Infoline
Category related - the market is skewed primarily to the metros with Mumbai, Ahmedabad, and New Delhi accounting for major bulk of the trading.
Competition related - due to high brand proliferation, the market from a consumer standpoint has become “commoditized” given product parity in terms of offerings.
Brand related - challenge being to maintain high decibel and impactful communication on a sustained basis.
Enter Times Private Treaties - the brand building catalyst
TPT branding initiatives has undoubtedly been one of the important catalysts for India Infoline to achieve its communication objectives.
The Times Private Treaties treatment was:
A round the year advertising presence in Investor’s Guide (Front Page) in all editions of The Economic Times Contextual brand association done with the ET Budget Special issue. Additionally impact across various media (Radio, Internet and SMS) India Infoline continued leveraging BCCL platforms through advertising innovations to reach their desired target group Market place reflections Gave the India Infoline brand and its campaign a sustained and contextual presence in the media. Gave the brand an aura of intellect, which was achieved through high impact branding initiative. Leading to India Infoline becoming a brand which has very high recall for the brand tagline – “It’s all about money, honey”
