Times Private Treaties provides businesses with the opportunity to advertise in exchange for equity. Hence their cash resources can then be utilized to make investments suited to business growth. TPT thus helps companies accelerate their growth and bring their future forward.

The Times Group follows a strict policy of non-interference between the investment arm and the editorial arm of the Times Group.
For more details on the Editorial Code of Conduct, please click here

A PE investor funds your growth needs with hard cash. The investment of a PE investor results in your company being richer in positive discretionary cash flow for its growth needs.

Times Private Treaties on the other hand strongly believes that every business needs to create intangible value by building its brand. The TPT business model enhances brand value over a period of time through investments in brand image creation by leveraging the advertising assets of Bennett, Coleman & Co. Ltd., (BCCL).

Unlike PE’s, Times Private Treaties does not seek a management seat on the board of its investee companies.

The advantages are multi-fold:

  Companies’ cash flow become available and can be diverted towards business growth and expansion
  Partnering with India’s leading media conglomerate and gaining the ability to reach its varied and large audience through an increased advertising spend outlay made possible through TPT
  The flexibility to leverage the large advertising eco-system of BCCL media properties
  Strength of media planning and brand building expertise, apart from the large consumer aggregation through the multiple BCCL advertising properties

Times Private Treaties assists its investee companies with value added services like brand, media & communication strategy. The TPT Brand Communication team also helps clients create long term sustainable consumer engagement programs/ properties apart from creating effective cumulative 360° plans.

Yes. The Times Private Treaties Brand Communication team plays a brand and media advisory role for its investee companies. However the client would require an agency for development of brand communication and all creative requirements apart from media releases. The TPT Brand Communication team can help in selection of an agency.

In addition to advertising with the Times Group media vehicles, it is important for a company to appoint a media agency for planning and buying of advertising space and properties within or beyond the BCCL network.

An investee company is free to advertise in other media vehicles.

We realize that brand building takes time and therefore view an investment from a 3-5 year perspective.

Not at all. On the contrary, Times Private Treaties’ vision to help create brands & value across categories actually increases the business prospect for advertising agencies. In addition, we also provide clients the ability to advertise beyond category norms. The commission arrangement with advertising agencies remains unchanged.

We do not have an in-house agency, but can provide inputs and guidance in selecting the right agency for our investee companies. We can also provide an educated point of view on communication (if so desired by the client).

All products/ services can benefit immensely from a well designed communication plan. This helps create a clear and distinct image of the company across all stakeholders. Be it a B2C or B2B company, the stakeholders are multiple. While in the case of a B2C brand, the consumer might be the most important stakeholder, a B2B company has multiple stakeholders including its employees & investors.

No, all companies in whichever stage of growth can benefit from a well designed growth