World Brand Congress was a summit for professionals in the field of branding & marketing. Times Private Treaties participated in the panel discussion on “Art of Resilience: Managing & Building strong brand equity.” The panelists touched upon the importance of building brands; during market upswing as well as downturn.

Interesting perspectives

Prakash Bagri, “It’s important to invest outside a recession. As brands reach saturation, one can move up through experience marketing”

Arti Mehta, “Will offer what I promised to my customer and work to improvise and not delete the effort”

Nitin Mathur, “Yahoo launched its $100 mn worldwide campaign in 2009 during the downturn”

Karthik Reddy, “To reach out to every constituent, brand value is what holds immense tangible value”

Upcoming initiatives
TPT has partnered with TiE Entrepreneurial Summit 2009, scheduled from December 21st to 23rd, Mumbai