The trick is to move quickly if you're going to move at all, and come down with a ton of bricks”
- Jack Trout
(Marketing Consultant)

 
 
 

The only Indian finalist at the INMA World Congress “Innovative Business Model Contest”, Miami


May 2009, Miami: PubliGroupe and International Newsmedia Marketing Association (INMA) successfully launched in February, the second edition of their "Innovative Business Models Contest”. Times Private Treaties, the only Indian media entity was announced as one of the seven finalists, amongst others from USA, Canada, Norway, Poland. The contest focuses on identifying how media companies are extending their brand to fill a new market space, attract new audiences, and generate new revenue streams.

INMA is a non-profit member organization dedicated to recognizing and extending marketing activities of newspapers, and serving as the industry's premier marketing ideas association. PubliGroupe is a marketing and sales organization dedicated to the sale of advertising space for the media in Switzerland and other countries.

The other finalists in the race were Detroit Media Partnership (USA), St. Petersburg Times (USA), Toronto Star (Canada), Verdens Gang VG (Norway), Winnipeg Free Press (USA), AGORA (Poland).