All’s fair in love and marketing
- Jack Trout
(Marketing Consultant)
 

BCCL Group
Apart from being the country's leading and largest media house, the 170 year old Bennett, Coleman & Co. Group (BCCL) provides its clients with 360 degree spectrum of media assets in print, television, radio, internet and events. The group owns and manages powerful media brands like The Times of India, The Economic Times, Maharashtra Times, Navbharat Times, Radio Mirchi, Times Music, Times OOH and indiatimes.com. All of its brands are multinational in outlook, traditional at heart and national in spirit. From the very first edition on November 3, 1838 the mammoth BCCL Group has come a long way….
BCCL Print Broadsheets
Times of India
Keeping up with the Times, India's largest and world's second largest financial daily with 16 editions.

The Times of India is the flagship brand that has led a grand and varied fleet that has sailed through the decades.

The sub-brands of The Times of India are brands in their own right. Periodically refurbished, the weekend packages are packages brimming with investigation, analysis, comments and debates, featuring the best minds in the country, plus the cream of in-house expertise. Some of the specialty sub-brands are Times Property, Times Classifieds, Times Ascent, Education Times, Matrimonial, Times Life and Rouge.

Bombay Times (BT), the pulse of hip Mumbai city, followed by Delhi Times and then rest of metropolitan India has created a whole new genre of journalism: glitz, gossipy, iron- pumping, and cool. In keeping with this, BCCL launched Mumbai Mirror, the layman’s English tabloid in July 2007 and went on to add Bangalore Mirror, Ahmedabad Mirror and Pune Mirror.
The Economic Times
The Business barometer, is also India's largest and world's second largest financial daily with 10 editions.

The Economic Times has moved out of the specialist domain of an exclusively Business paper to a complete paper. Its value-additions like ET Investor Guide, Corporate Dossier and Brand Equity extend its reach, bridging executive office and lifestyle needs. It is read by 85 percent of Indian CEOs, is published in seven editions & reaches almost half a million offices & homes. Not to miss out on its regional audience, Economic Times launched its Gujarati edition in Ahmedabad and Gujarat in 2007and its Hindi edition in Delhi in 2008.
Maharashtra Times
From Bombay to Mumbai is a Popular Marathi daily newspaper.

Over a quarter century later, there are thousands who say they have been ‘readers of Maharashtra Times from Day One’. Indeed, the paper has been shaped by its readers who are, broadly bilingual, speaking Marathi at home but preferring a school in English for their kids, middle-class, graduate-plus, nuclear family, working wives, CNN-BBC watchers, cosmopolitan. Since, Maharashtra Times had already captured the matured readership; Mumbai Times was introduced in March 2000 to cater to youth, a segment that was relatively untapped.
Navbharat Times
Is the most popular and largest Hindi daily in Mumbai and New Delhi from the BCCL stable.

Besides being informative and making an interesting read for the common man who aspires to be an executive/ businessman/ celebrity, Navbharat Times is in tune with today’s world, with a pulse on the all the latest happenings on the political, economic and other scenes.

Whilst in keeping with its “sanskaar”, Navbharat Times has managed to keep abreast with the forward thinking Indian. Sandhya Times, New Delhi is a tabloid edition from the BCCL Group is a Hindi evening daily offering a host of information onday-to-day events.
TV Channels
Times Global Broadcasting Ltd., (TGBL)
Times Global Broadcasting Ltd., (TGBL) is another company which is part of media mammoth- Times Group.

times now Times Now which is part of TGBL, is a leading 24-hour English News channel that provides the urbane viewers the complete picture of news that is relevant, and presented in a vivid and insightful manner.


zoom tv ET Now – the 24-hour English Business News channel from TGBCL, brings the Economic Times advantage to television. Breaking stories that matter, and with cutting-edge analysis, insider perspectives and skilled advice, ET NOW's galaxy of reporters, experts, economists and analysts will give viewers compelling reason to “unmute business news”.


Times Entertainment, the all round entertainment offering of the Times Group has besides Zoom Channel and Times Multimedia, its music channel Times Music and Junglee Music.

zoom tv Zoom: Zoom is India's first non-fiction, Hindi entertainment channel that is the ultimate source for celebrities, Bollywtood, spicy gossip, unabashed glamour and the high life. It's is a sneak peek into the homes of the rich and famous, an invitation to the hippest parties, DJ's, fortune tellers, party hoppers, voyeurs, fashion designers all rolled into one, and more.
Entertainment Network India Ltd., (ENIL) has Radio Mirchi as its flagship brand.
Radio Mirchi
The original avatar of Radio Mirchi was Times FM, which began operation in 1993. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. The Times Group operated its brand, Times FM, till June 1998.

In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.

In January 2006, Radio Mirchi bagged 25 frequencies in the second wave of licenses that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centers. In the first phase of launch, it launched in April in Bangalore and has been a spectacular hit among the folks, giving healthy competition to Radio City.
The Times Magazines

The World Wide Media (WWM) portfolio is indigenous and has grown over the years occupying both consumer and B2B spaces (in association with BBC Magazines)
Femina
Femina has partnered the Indian woman on her journey of personal growth and development from a “Woman of Substance” in early 90’s to “Generation W” and has helped define and identify the new woman

With a circulation of 1.46 lacs, Femina is the largest selling and the largest read women’s magazine in India. Femina has 9.04 lakh readers all across India. Out of which Femina has 8.40 lakh readers in urban India. This is the largest readership for any women’s magazine
Filmfare
Running since 1954, the Filmfare Awards capture the glitz and talent of the largest movie business in the world. At a transitional phase, Filmfare today has moved from being a mere fan of the industry to allowing the industry to reach the fans using Filmfare as a platform.

With a circulation of 1.42lacs, Filmfare is the largest selling and the largest read film magazine in India. Filmfare has 19.16 lakh readers all across India. Out of which Filmfare has 15.66 lakh readers in urban India. Filmfare ranks second only to India Today in terms of readership. It has been successfully sustaining reader involvement and differentiating from competition to stay India’s No.1 circulated and read film magazine.
Top Gear:
Top Gear is about the ‘Male Passion Market’. It appeals not just to Auto Geeks but to an entire cohort of Auto lovers and Auto owners.

WWM houses in addition, Hello! , Grazia and Good Homes.
Internet/Times Interactive Limited
Times Internet Ltd., (TIL) houses Indiatimes.com
Indiatimes.com is the most popular Internet and mobile value-added services destination for the global Indian. Covering everything from art to airlines, Indiatimes.com is taking the digital age into people's lives, influencing the way they live and respond to changing times, work and transact. In a short span, it has created multiple relationships with millions to users.

In addition Times Internet Ltd. has 58888, timesofmoney.com and SHOOT.

Times Business Solutions Ltd., (TSBL) houses timesjobs.com, simplymarry.com, magicbricks.com and ads2book.com.
Outdoor
Times Innovative Media Ltd., houses Times OOH:
Times OOH: When one needs an advertising medium that’s cost – effective and long lasting, and that gives you the necessary reach and frequency, one can think of Times OOH.

The array of billboards and bus shelters spread across the length and breadth of Mumbai, high-quality display sites along the ultra modern Delhi Metro and the LED panels help clients run micro – targeted campaigns in consumer populated areas.